The assessment
Questions in your language, a named result, and everyone who finishes landing in your CRM tagged by what they got. The quiz that does the qualifying you currently do on calls.
Small web apps for founders, authors and practitioners. Three features or fewer, one job, built properly. Not software. A thing that works.
Threshold is a working app we built and run. Open it on your phone while you read this. Nothing on this page is a rendering.
An assessment app. Ten questions in the owner's own language, a named result at the end, and everyone who finishes lands in the CRM tagged by which result they got.
Behind the free tier sits a paid membership at $47 a month. Same app, one gate.
Open ThresholdQuestions in your language, a named result, and everyone who finishes landing in your CRM tagged by what they got. The quiz that does the qualifying you currently do on calls.
A private page per client. What you sent them, what they did with it, where they are now. Instead of a folder, a thread and your memory.
The thing you do every week in a spreadsheet, an email and three browser tabs. Named, counted, and built once so it stops costing you the same hour.
Most apps built for a small business never get used. Not because they were built badly. Because they were built to do six things, and doing six things means every one of them is half-finished on the day it ships.
So we cap it. Three features or fewer, chosen on The Breakdown, written down before anything is built. If a fourth idea arrives mid-build it goes on a list for later, not into this one.
You can always add. You cannot un-ship a thing nobody opens.
The cap is what makes it finish. That is the entire product.
A working session where we map what the app should do, name and count the features, and write down what it costs to build and what it costs to run. You leave with a one-page roadmap. $500, and it comes off the build in full.
We build the three features and nothing else. You see it while it is being made, not at the end. Two rounds of revisions are included.
It goes live on your domain, wired to your CRM, with your brand on it. You get a walkthrough recording and the logins.
Hosting, updates and someone to call when something breaks. Optional, monthly, cancel whenever.
Anyone who quotes you an app without mapping it first is guessing, and you will pay for the guess later. So the number below is where builds start, and the session that produces your actual number costs $500 and credits back in full.
$500Credits in full toward the build
A working session that maps what the app should do, names and counts the features, and puts build and running costs in writing. You leave with a one-page roadmap that is yours whether or not you build with us.
Book The Breakdownfrom $5,000Priced after The Breakdown
Three features or fewer, built, branded, wired to your CRM and live on your domain. Two rounds of revisions included. The real number comes out of the session, not off a page.
Start with The Breakdownfrom $250Per month, optional
Hosting, updates, monitoring and someone who answers when something breaks. Starts at $250 for a single app and rises with what it has to hold. Prepay the year and you pay for ten months. Cancel any time.
Ask about careTwo rounds of revisions are included in every build. Extra rounds are $250 each. If the scope that comes out of The Breakdown is bigger than three features, we will tell you on the call and quote it honestly rather than shrinking it to fit the price.
One session. We name it, count it, cost it, and you leave with the roadmap either way.